CRM VS Online Marketing

CRM, popular as Customer relationship management, is a technology tool that manages your company's relationships with existing customers and business prospects to Improve business relationships. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.

CRM system or tool facilitates contact management, sales management, productivity, and much more. Gone are the days of spreadsheet and excel sheets which earlier was performing the task.

On the other hand, online marketing uses web-based channels to communicate about its brand or business to its target audience. We often use emails, social media, display advertising, search engine optimization, Google Ad Words, content marketing, blogs, and many more. The objective of online marketing is to reach potential customers through the channels and motivate them to spend their time reading, searching, shopping, and socializing online.

We tend to have difficulty understanding the connection between the two, but it is pretty simple. CRM is a SAAS ( Software as a Service) tech product ( subscription-based). In simple words, it acts as an organized storehouse of data for a company's sales and marketing department. The salespeople use the data to manage, track and pursue new clients. The marketing department uses the data to drive awareness, authority, and brand promotion through various channels like blogs, social media, and videos.

Data - The Key Takeaway: Where From The CRM Data Comes From?

CRM always works with organized data of customers and prospects. A typical data bank consists of names, addresses, phone numbers, email addresses, pin codes and other information connected with economic, demographic and social profiles. Generally, there are three possible sources of data.

  • Data already available with a company (Primary)
  • Data available on rental /one-time purchase ( Secondary)
  • Data you source online daily ( Primary)

Online Marketing Leads and Its Purpose in CRM

A typical CRM exercise involves analyzing, tabulating and computation of data and organizing them that suits your marketing and sales objective. Online leads generated every day should go to CRM executives to add them to the comprehensive CRM list. Old Leads are less likely to convert. However, Leads that come in through your busines's online marketing channels fresh and go right into the CRM system give salespeople the best chance to strike success.

Moreover, daily leads coming via online marketing benefit the salespeople because customers have already shown interest in your brand. A hot lead is more valuable than a cold lead, and making that distinction clear for CRM users allows them to effectively prioritize which leads they contact first.

Connect Your CRM And Online Marketing to Achieve the Best

Connecting your CRM system to your online marketing is essential to getting leads to your sales team right in time. Following this, your salespeople can work on it by calling the customer, making appointments, giving the commercial and close the deal. That is the best business objective that can be met if both CRM and Online marketing gets integrated into the CRM system.

Today's best CRM systems offer a way to capture leads straight from your website and put them into your CRM system. Zoho gives a great experience on how web forms work on their platform. There are other ways of connecting CRM to your online marketing, including using marketing automation software, but you must make a note that combining the two gives your sales team the best chance to close the deal and earn revenue.

Want to Connect Your CRM and Online Marketing? Yes, We Can Help.

WAMEX's Tech Service team comprises skilled and seasoned CRM professionals with more than ten plus years of experience in the domain. We had worked out several challenging CRM assignments for our clients. We are customer-oriented CRM solution providers and customize customer relationship management solutions that extend you visible results and benefits. We are just a call away, and feel free to call us anytime for a CRM solution for your business.