Roughly a decade back, blogging was limited to people who wanted to share their personal fancy (on preferred subjects) and lives online. Then We saw the arrival of bloggers who started writing online more as a hobby. Then slowly but steadily, freelancers(writers and subject specialists) started writing online to build their personal brand. And today, blogging has evolved into something with more professional goals. Instead of individuals solely blogging casually, blogging began to encompass professional blogging for the public to promote the brand and their business.

Successful bloggers with many online followers make a good amount of money by being a subject authority on a domain, and it has become a full-time profession. Best SEO companies and top SEO agencies keep hiring their services to write on behalf of their client directly or indirectly. Although a blogger need not be a full-fledged SEO professional, they must clearly understand how SEO works? Unless the blog gets ranked on Google, the commercial value goes down even for the best of writers and here are few essential SEO tips for every bloggers.

Blogging & SEO - Always A Two-Way Traffic

On the one hand, blogging always boost SEO quality by positioning your blog page as a relevant answer to your customer's questions. Blog posts that specifically use several on-page SEO tactics can give you opportunities to rank in search engines and get online customers to visit your blog post.

Simultaneously, search engine optimization does matter a lot to every blogger. When you
optimize your blog posts, you're making your blogging site more visible to the online visitor entering keywords associated with your product or service via search engines like Google. The Best SEO companies understand it well and work with their content team accordingly.

Planned search engine optimization will help more organic traffic to your blogging site and facilitates your blog post to rank higher. Listed below primarily are the various on-page techniques for the accomplishment of the task.

  • Concentrate on 1–2 long-tail keywords matching the intent of your target audience
  • Include your 1–2 keywords in your post
  • Make sure your blog is mobile-friendly but responsive.
  • Optimize your meta description, and use all the space.
  • Optimize your images .
  • Don't use too many similar topic tags.
  • Use URL structures that help your visitors.
  • Link internally whenever possible.
  • Use Google Search Console.
  • Create evergreen content.
  • Update your current content and remove outdated content.

For a professional blogger, Off-page SEO will be equally important to rank the blogs. As your bogging site grows, so should be your focused goals on search engines. You should also learn the art of back link building to get other third party websites to link back to your blog. Last but not least, as a professional blogger, you should always identify the intent of your online reader and customers and define your goals when you are doing blogging. They would help you to be on track to deliver the content organically to the online audience. The Best SEO companies always brief their content and SEO team in that direction.