Lets us try to understand local SEO with a real-time example. Let's presume that you're at work and it's lunchtime. You want to get a pizza delivered for lunch at your office desk. From your Smartphone, if you do Google and put Pizza delivery near me in the search, you would get to see a list of pizza outlet locations close by to your office in its local SERPS (search engine result pages).
But if you undertake that exact search at your home, you'll get an entirely different set of results. It makes sense, considering you need a pizza delivered from somewhere nearby in the least possible time, and you can see the power and magic of local search.
Although the local search has been around for quite some time, it had a limited scope due to people only using their desktop computers. With the Smartphone revolution, mobile search has exploded, and local SEO has played a catalytic role in the success of any business offering local products or services to local consumers.
Today Local SEO is essential to smaller businesses that operate on a localized business zone instead of a national or international level. Local SEO always prioritizes appearing on SERPs in a specific location. This strategy is the best bet for marketing your brand and selling your products and services to local leads and customers.
Local SEO Tips – How to Make Use Of Local SEO
Here are the top five regular tips that will help your SMB unit or start-up outfit to score better search, leads and sales performance in the localized market and promote your business to local consumers by implementing the local SEO tips.
Create a Google My Business Account
Create a Google My Business AccountYour Google Business Profile is free and can achieve wonders. Once you optimize, it presents your best business features and makes it easy for customers to discover, learn and contact you. But to optimize your Business Profile, you need access to it, and you got to verify with Google Guru that you are the rightful owner. But please make a note that to have a Google business profile, you must have a Google Standard Account. Go for it without delay as It is an ideal move if you are a small business owner.
Get Online Local Reviews from Local Customers
Have a communication channel open when you make a sale to local customers. Make personalized phone calls, and encourage them to pen a few good words about their experience with your product and respond to each review online by thanking them.
Voice Search Is In – Optimize Accordingly
A typical customer tends to use more long-tail keywords when doing voice searches compared with regular online examinations. Plan and adjust the SEO of your content to fit the more conversational tone of someone speaking. Keep all basic information available while optimizing for the voice search.
Create Local Content and Feature Local News
Your local customer does not mind skimming through a microblog or news telling what is happening in the neighbourhood. But he is least interested in knowing what is happening in London or Tokyo. Think from their perception and expectation, create SEO content accordingly.
Mobile Optimization – The Gateway to Your Success in Local SEO
4.32 billion mobile users globally have been accessing the internet through their smartphones. Research says that approximately 60% of the global traffic have a local search intent that follows an Offline visit to the outlet in the next 24 hours. It shows that you have to optimize your website for mobile to be a player in local SEO.
SEO is a fast-changing dynamic function that keeps changing with Google's new advanced
features and algorithms; more critical is that more small business owners should stay updated and relevant and stay on top of local SEO. By undertaking the current local SEO advantage today, you not only get the best out of the local searches happening in your trade but build a rock-solid SEO foundation for the future.